In 2013, I started dabbling more in Google+. I am not an expert by any means but I thought I would share with you what I’ve learned so far…kind of the Google+ basics.
Google+ has been around a few years, but some people still don’t know how to use this platform. If you are used to dropping links onto your favorite social media site and walk away thinking your work is done, it will be difficult to be successful on Google+. This social media platform is very engaging and photos, article links, and videos see the most traction.
To be successful on Google+ you not only want to share your own content, but that of others. It is ok to share that photo of the puppy that made you smile, give a +1 to the quote that made you think… engage with others as if they were sitting across your kitchen table. Talk to them, listen to them, and in turn you will have a great Google+ experience. But first, learning the basics and the nomenclature is key.
When someone puts you in their Circle, it means that they are now following your updates. You can create as many Circles as you want and add someone to multiply Circles. Let’s say you have circles for Tech Geeks, Foodies, and one for Couponers. One person may be in all three of those or just fit into one. When you share a status update, select which Circles you want to share it with. If you come across a page on Google+, you can Follow the page and Google automatically puts the page into a Following Circle. In addition, you can also put the page into any of your other Circles.
Instead of using the @ symbol to highlight a name or a business, you use the + symbol. A +1 is similar to Liking something on Facebook. It doesn’t hurt you to toss those +1s out whenever the mood strikes you.
Here are the basics to the perfect status update on G+.
Always bold the title by putting asterisks around it Like this: *Title*. Write a catchy engaging title that will make people want to click through to read your blog post or +1 your beautiful waterfall photo. A good thing to know is to keep this title or headline under 60 characters or it will bump down to the second line. Only the first three lines are shown on a post before it is truncated – that’s why you want to make sure your Title motivates the reader to stay for a bit.
Make this one sentence compelling. Why would someone want to leave Google+ and go to your site to read what you wrote? If you are sharing information, tell them what they will find. If there is a discount code for the Google Chromecast on Amazon, tell them that is what they will find on the other end. Give people a reason to follow that link back to your website or to share your post with their circles.
After the one sentence description add in 3-5 hashtags and target them specifically to the audience that you want reading this post.
On Google+ pictures reign supreme. Having great quality photos either by themselves or as part of a post are vital. If you are linking back to a blog post and you have a killer image you want to share, remove the link from the preview and upload the image instead and then have the link to the post under the description but before the hashtag.
Have your started more actively using Google+ recently? Do you have tips to share?
This post is shared at the list of fabulous parties found here.